Gas cooking stove pricing strategy 瓦斯爐訂價策略

A gas cooking stove maker boasts that its patent stove model could save up to 25% of liquefied gas and 20% of cooking time relative to those of a traditional model, and prices it twice as much as the price of its basic model.
It calculates that the price premium could be reimbursed within five years through the saving of gas expenditures of an ordinary family cooking three meals a day.
This implies most of the money that could be saved from gas expenditures will be taken by the maker far beforehand, and if a family cooks fewer than three meals a day, there is no way that the reimbursement will be fulfilled through the lifetime of the stove.
When you add interest rate factor into the calculation this fact becomes even more evident, unless gas prices soar rapidly after you bought the patent stove; and if gas prices go down, you bear all the risks.
In general, price for the patent stove will be unlikely to go down, unless a competing model appears in the market and sold at a lower price.
For the maker, if you are smart enough, you'll know this pricing policy clearly declares that all the money saved belongs to them, customers are entitled only the sublime merits of saving energy and cooking time, not the money value.
瓦斯爐製造商說他們的專利瓦斯爐,可以比普通瓦斯爐節省25%的瓦斯,20%的烹調時間,訂價是普通瓦斯爐的二倍.
他們的計算認為這項價差,以普通一天煮三餐的家庭來說,可以在五年內從省下來的瓦斯費回收.這意味大部分未來可能節省的瓦斯費支出,製造商早就先取走了,而如果一天煮不到三餐,這筆價差便很難在瓦斯爐使用壽命期間內回收.
如果把利息因素列入計算,這個事實會更明顯,除非買了以後,瓦斯價格快速上漲,但如果瓦斯價格下跌,所有的風險還是由你承擔.
通常,除非市場上有售價較低的競爭型號出現,否則此專利瓦斯爐的售價是不會調降的.
聰明的消費者必已清楚,對製造商而言,此訂價政策很清楚地宣告,所有節省下來的錢都是他們的,消費者只能擁有節約能源和縮短烹調時間的美德,而不是金錢價值.